Nom Nom Now dog food review (Is it better than Ollie?)

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Notes from the Author

After doing extensive research on this product, we’ve found that NomNomNow offers high-quality meals for pups and kitties at awesome prices.

In fact, thanks to their bulk shipping and multi-pet discounts, they may actually be the best deal around when it comes to fresh pet food! (Read the full review to learn how to get the best price!)

The service is very cost-effective if you own multiple pets, or are okay with bulk shipping, and NomNomNow offers some of the healthiest meals around, with no fillers or junk, and their products are excellent for pets with allergies or food sensitivities.

PS. Beanietoes readers can save 50% on their first order by using this link!

– Beanietoes Team

Howdy pet parents! If you’ve landed on this article, then you’re likely looking to feed your dog or cat the best possible food that you can, so good for you! *high five*

To start off our NomNomNow review, we’ve given a rating, the pros and cons, and a short summary above, but if you’d like an in-depth look at this brand, or if you want to learn how to save BIG on this great product, then please read our full review!

Who’s NomNomNow?

When NomNomNow founder Alex Jarrell found that her Australian Shepherd had a compromised immune system, she began cooking healthy meals at home for her ailing pooch. After seeing the health of her beloved dog drastically improve from this new diet, she began giving the recipe to friends who saw similar results.

who owns nomnomnow where is nomnomnow made
The NomNomNow team: Alex Jarrell, Wenzhe Gao, Nate Phillips, and Zach Phillips.

In 2015, Jarrell and her co-founders Wenzhe Gao and Nate and Zach Phillips had especially started the company, and they began using guerrilla marketing techniques to get the word out. This involved getting out into dog parks and asking dog owners if they could feed their new healthy meals to their dogs!

In fact, in the beginning, the founders handled every single aspect of the business, including cooking, packaging, and hand delivering their new fresh meal plans to their early adopters.

NomNomNow has kitchens in the bay area and Nashville.

Now, the company has more than 60 full-time employees, and they’ve brought on experts in the veterinary and animal nutrition fields to help them create their ever growing meal plans.

In short, NomNomNow loves pets, and from the very beginning they’ve been dedicated to helping everyone’s best friends live healthier and happier lives.

Is NomNomNow worth the Price?

One of the most common questions people have is: How much does NomNomNow cost? It’s a fair question, because while fresh food is the best choice for your pet, it’s not necessarily cheap.

While the price will vary based on your dog’s individual needs, we can give you a ball park estimate. This allows us to compare NomNomNow’s plans to a competitor to see the value, and in this case, it’s Ollie!

Visual comparison of Ollie vs NomNomNow

In the below chart you can see a side by side comparison for the prices of each product based on the weight of the dog.

Please keep in mind that you will also need to take your dog’s activity level into account, because very active dogs will need more calories, which translates to more food and a larger price tag.

Cost Per Day: NomNomNow vs Ollie

15 Pounds$4.70 to $5.60$4.11 to $4.52
55 Pounds$6.80 to $9.44$8.57 to $9.42
95 Pounds$9.13 to $13.18$13.72 to $15.09

At first glance, it looks like that for small dogs, NomNomNow might end up being a bit more expensive, but it’s a great deal if you have a large breed dog.

However, things aren’t always as they appear, and if you take a moment to read our next section, you may see that you could be saving a LOT more by going with NomNomNow, even with a small dog.

NomNomNow also offers a multi-pet discount for their foods which Ollie does not.

How to get the best deal on NomNomNow’s food

If you want to feed your fur babies NomNomNow, but you need to cut costs, then there are some great ways to do so. You can, of course, start off by taking advantage of their 20% off trial, but they also offer substantial discounts after the fact as well!

It obviously costs NomNomNow more money to ship weekly orders, and so they pass the savings on to you if you buy more at once. How much can you save? Well, we’ve got another handy chart for that!

Here’s the potential savings when using bulk shipping for a dog in the 20-25 pound range.

Weekly Delivery$36.18/WeekNormal Price
Bi-Weekly Delivery$28.30/WeekSave 21%
Monthly Delivery$24.36/WeekSave 32%

Using the example above, your potential savings for NomNomNow could be substantial, bringing your cost per day for our 20-25 pound dog down to just $3.48 per day! That’s even less than what we calculated below for a high-quality kibble food.

In short, it’s a good idea to play with the shipping settings before placing your order, and if you don’t mind getting less frequent shipments or if you have more than one pet, you could save a lot of money by going with NomNomNow.

NomNomNow vs high-quality canned or kibble food

Interested in seeing how NomNomNow stacks up to a kibble or canned food offering price wise? Well, we’ve made a helpful little infographic for this as well.

While dry foods are, of course, the cheapest option, feeding your pet a healthier fresh food diet doesn’t have to break the bank, and thanks to the many discounts NomNomNow offers, it can actually be very affordable.

The price for fresh could even be less with bulk shipping discounts.

How does NomNomNow’s nutritional value stack up?

NomNomNow has one big advantage over other fresh pet food delivery companies. They have a veterinarian on staff who helps to compose all of their recipes.

vet approved fresh meals from nomnomnow
Dr. Justin Shmalberg – NomNomNow’s resident veterinary expert

Dr. Justin Shmalberg is a veterinary nutrition expert, and NomNomNow gives you the confidence that someone who truly knows what they’re doing is creating your dog’s diet.

While it’s totally possible to cook for your dog or cat yourself, there is one issue that should give you pause. It’s actually pretty hard to create a well balanced diet for an animal if you don’t know what you’re doing.

nomnomnow limited ingredient diets
NomNomNow is very transparent about their ingredients and nutrition.

In fact, cooking for your pet yourself could mean that you’re actually not feeding them proper nutrition if you’re not adding additional nutrients like most pet food companies do. The worst part, of course, is that you might not even know until your pet is already experiencing serious issues.

That’s why it’s a huge relief to know that NomNomNow has a vet nutritionist on staff to formulate their meals. There’s no worries whether your pup or kitty will be getting adequate nutrition here.

The foods created by this company feature high-quality whole meats, and they are very easy to digest. All of their dishes look so good that they look like people could even eat them! NomNomNow also seems to have a slightly higher protein rating than Ollie’s foods do.

nomnomnow review
NomNomNow’s limited ingredient diets are great for pups with allergies or medical conditions.

They also openly tell you the protein, fat and carbohydrate ratios of all their recipes so you can choose one that fits your dog better. Ollie seems to be lacking on this information, and we don’t really like that they don’t openly tell you the carbohydrate ratings on the recipes pages!

This is an important part of nutrition, particularly if you have a dog who is for example diabetic and you need to watch their carbohydrate intake. Not listing this information is a big no no in our book.

NomNomNow wins in this category for their superior transparency about nutrition.

The packaging and shipping

NomNomNow comes packaged in plastic baggies that are flattened. Unfortunately, they are not always uniform, and this can sometimes make it difficult to stack them. However, they do take up less room than Ollie’s packaging.

Ollie’s food comes in a sort of tupperware container, and while these do stack nicer, they also take up a lot more room in your fridge and freezer. They are recyclable though and they keep everything very neat, which is nice.

Who has the better packaging? Both have their pros and cons.

On the shipping front, both of these options seem about equal. They offer fast and free shipping, and they both package their deliveries adequately so that the contents arrive safely.

Both also send emails to remind you when your food will ship and when it arrives, however it doesn’t seem that NomNomNow or Ollie allows you to pick the delivery date unfortunately. In the NomNomNow vs Ollie debate, they’re equal on shipping, but Ollie may have a slight lead on packaging.

NomNomNow vs ollie
Unlike Ollie, there’s no measuring work to do with NomNomNow.

However, NomNomNow’s foods are pre-portioned. This means that you can just dump them into your dog’s bowl without worrying about whether you’re feeding them the correct amount. Ollie’s packages require you to scoop and measure out the food yourself, which isn’t as convenient.

Plus, if your pooch is a bit on the heavy side, then it’s probably better to have their food pre-measured so they can drop some weight. Humans are notoriously bad at knowing how much to actually feed their pets, and NomNomNow’s portioned packaging removes this issue completely.

What about the customization and options?

One of the best things about fresh food diets in general is that they allow for a wide degree of customization. However, this is one area where Ollie may have a slight advantage over NomNomNow.

Ollie offers more customization options, and they ask more questions about your dog, such as activity levels, allergies, and other information. NomNomNow’s options are a bit more basic, but they are very transparent about ingredients, so you could just verify that manually.

nomnomnow customization options
NomNomNow has a shorter questionnaire for on-boarding.

Both of these options now allow for partial meal options, allowing you to save money by using the fresh food as a “topper”. This could be an attractive choice if you have a giant breed dog that’s eating you out of house and home.

Just a note, NomNomNow is much more convenient than Ollie for multiple dogs, because their system allows you to create meal plans for all your pets at once! This allows you to manage everything in one go and to see the total cost for all your dogs or cats. (Not to mention the bulk discounts!)

They also ask you less questions than Ollie, and the on-boarding process just seems smoother. While Ollie does have a multi-dog plan the whole thing is very cumbersome, and it’s hard to see exactly how much you’ll be charged total.

What about the customer service?

NomNomNow really shines in the customer service department. Not only do they have a nutritionist who can help you plan the perfect meal for your dog, but they also offer support every step of the way. This includes messaging you after the fact to see if your delivery went okay or if you have any problems.

They also offer a generous multi-pet discount to bring down the cost for pet parents with multiple fur babies, and they provide you some cool extras too.

First orders generally get a 50% discount, and they frequently ship other freebies including treats and full size samples of the other foods that you didn’t order so your dog can try them! They also make it easy to pause, change or cancel your order at any time with no hoops to jump through.

How does it stack up to Ollie? Based on many customer reports, it seems both companies go out of their way to please their customers. Any issues are quickly resolved and both NomNomNow and Ollie will take the time to help you choose the perfect meal plan for your dog.

So, what’s the verdict here?

In closing, NomNomNow offers high-quality meals for your pets at a very attractive price. In fact, they might have the most attractive price of any fresh pet food on the market!

However, that price does not mean that they sacrifice on quality, and their transparency is refreshing in an industry which cuts so many corners and often so clearly doesn’t care about our pets.

This product will be very cost-effective for pet parents of all types, but especially those with multiple pets who stand to save the most on their shipments.

They offer tons of diet options that will suit every pet, and they give you everything you need to get started. Plus, they have plans for cats, which most fresh pet food companies do not provide for!

Best for multi-pet households and cat owners!

PS. Need a discount? Use this link to save 50% off your first order of NomNomNow. Plus, even if it’s not for you, NomNomNow will buy your pet’s next diet to make up for it!

nomnomnow discount

When should you choose Ollie vs NomNomNow? If you have a single small breed dog, then it may be cheaper for you to go with Ollie. They do also have a better packaging solution which some pet parents may prefer.

If you’d prefer stack-able containers for neatness in your fridge or freezer and you don’t mind measuring out your dog’s food, then you might go with this option. They also offer a more generous discount on first time orders if you’re not sure about the whole fresh dog food thing yet.

Best for owners of a single small to medium sized dog

Ollie also has a very generous trial discount! You can use this link to save 50% off the cost of your first order to give their food a spin, and see how it works out for your pup.

Michelle Rei
Michelle Rei
Michelle is a pet parent turned amateur pet product researcher. After adopting a fur baby with digestive issues caused by bad pet food, she's poured hundreds of hours into research to find the best of the best to help him and other pets live happier and healthier lives.
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